Passionate about helping people flourish and exceed their own expectations.

What gets me out of bed in the morning is helping leaders and teams be the very best they can be.

Using lessons from over 25 years of working in elite sports – an environment that constantly deals with complexity and continual shifting of goal posts has given me a valuable mindset, insights, tools, and methods of coping with and thriving in an ever-changing world.

In late 2021 I developed, alongside Michael Broadbridge, a program that reverse-engineered what it takes for organisations and individuals to have more Great Days at work. We help by holistically diagnosing the working environment and supporting the development of tactics to optimise people, systems, and behaviours.

I use my elite sports coaching experience in leadership and organisational coaching, helping clients understand how to work backwards from their desired outcomes. Using a marginal gains approach to create confidence and build momentum with small improvements that enhance individual and team performance.

"Simon clearly has a keen interest in people, which is critical to his performance coach role. During our sessions, he quickly understood and helped me identify areas to target for improvement. Simon’s coaching approach allowed me to gain more confidence and insights into my strengths and helped me focus on micro-behaviours that added to my leadership” Business owner, construction sector, Perth.

🔹 I was awarded the prestigious UK Coach of the Year in 2004 following an outstanding Athens Olympic Games, a breakthrough moment for GB cycling 🏆 🥇 🥈 🥉
🔹 I have personally coached dozens of elite world champions in cycling, an Olympic Champion, and multiple Commonwealth Champions.
🔹Head Coach at British Cycling until 2007, and in 2015 became the Head of Innovation at Team Sky, the most successful professional cycling team in living memory.
🔹 I led the Australian Cycling Team as Performance Director to the most successful performance period for the organisation since the 2012 Olympics. This involved managing a team of 40 staff, 65 athletes, and a $12M annual budget.
🔹I’ve worked to create teams of people that want to develop, creating a purposeful environment with a clear strategy and milestone targets and implementing robust systems and processes.

Like to connect? 📧
Management consulting: simonj@g11team.com.au
Sports consulting: simon.jones@sps.org.au
📞 +61 459 885 285